"As seen on TV" used to be quite an accomplishment for any brand, person, or idea. At some stage growing up it became the hallmark of what we would consider “recognised”, “available”, worth imitating and even becoming.

In a world of trends and influencers, media in all its social and not so sociable forms, this idea becomes debatable.

What does it mean to live a life, do the things, be the person, in the same way as those all around the world are doing?

I recently read an article by a travel writer who complained that all the places he has been are starting to look the same. People, buildings, food, music and ideas have become afraid to offend, and each high street is a copy-paste of another city and landmark seen before.

As seen on TV.

Hmm.

How about “as NOT seen on TV”? New, uncharted, rare. A life dedicated to your own rules, ideas and imagination.

We hope this week’s episode might ignite the spark. The one burning for your own attention.

To live that life - not (yet) seen on TV.

Enjoy your Journey!

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